Vietnamese and Indian tourism enterprises met in Hà Nội at a conference on Tuesday to enhance co-operation, reported Viet Nam News.
The conference is part of events to celebrate 45th anniversary of diplomatic ties and the 10th anniversary of the strategic partnership between the two countries.
In 2016, the number of Indian tourists to Việt Nam accounted for only 3% of the total two million Indian tourists to ASEAN countries.
Nguyễn Thị Thanh Hương, deputy director of Việt Nam National Administration of Tourism (VNAT) said: “The number is small while Việt Nam is rich in tourism potential. That’s why we should enhance our co-operation in tourism.
“In order to attract more Indian tourists, Việt Nam has conducted various promotional activities in India in recent years.
“Market research activities in India have been focused; promotional plans have been deployed in various forms; fairs and exhibitions, tours for press agencies and tourism companies have been organised, as have roadshows and co-operation conferences in aviation and cinema.
“VNAT has received film crews to Việt Nam [and] exchanged delegations to share experiences in making new tourism products.”
Besides traditional promotion channels, VNAT will promote e-marketing, co-operate with airlines, and hold exchanges between tourism enterprises, filmmakers, and media of the two countries, she said.