Tourism Authority of Thailand ‘unboxes’ various tourist experiences with new campaign

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Tourism Authority of Thailand (TAT) has appointed [email protected] and The Media Shop (TMS) to support its new campaign, #UnboxThailand. [email protected] will provide digital branding, ad creative and PR support while TMS will provide technological media solutions to maximise TAT’s reach.

The three-month campaign aims to drive awareness of Thailand as a preferred holiday destination by featuring the different experiences that the country can offer. Utilising an integrated marketing strategy, the agency developed a series of travel itineraries catering to different travel appetites: Adventure, Nature, Gastronomy and Wellness. #UnboxThailand is a part of TAT’s bigger marketing initiative “Open to the New Shades”, which is aimed to introduce new travel spots – not just in Bangkok but the rest of Thailand.

[email protected] will also be collaborating with several influencers for this campaign. The influencers will be in charge of their own itineraries and given the liberty to have fun and explore any city of their choosing in Northern Thailand. They will then share their experiences abroad.

The #UnboxThailand campaign draws inspiration from the intention to encourage Singapore travellers to look at Thailand with a fresh perspective. Noting that Singaporean travellers tend to have pre-conceived notions of the places to visit in Thailand, the metaphor of unboxing invites people to go beyond what they know about getaways in Thailand and re-experience the Land of Smiles anew.

Read the full article at Marketing Interactive:

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