Thailand’s Tourism Authority of Thailand (TAT) has launched a new campaign called “Let’s go no plan” to encourage Thais to visit second-tier provinces.
TAT governor Yuthasak Supasorn said the campaign is aimed to boost domestic tourism during the high season until the end of the first quarter in 2019.
“This season, TAT invites Thais to visit tourist destinations across the country. The campaign is expected to help distribute tourists out of crowded areas such as Bangkok, Chiang Mai, Phuket and Pattaya,” he said.
TAT expects the campaign will help boost revenue for domestic tourism to reach 1 trillion baht for this year as planned.
Under the campaign, TAT will promote local culture, local food, local products and attractions to Thai tourists through various channels, mainly online and social media outlets.
Earlier, the TAT unveiled a collaboration with the Stock Exchange of Thailand to encourage more publicly listed Thai companies to organize packages and corporate social responsibility activities in secondary provinces.
Thai Airways International (THAI) is offering 20 domestic tour programs from today until Dec 31. Tours can be booked with THAI’s Royal Orchid Holidays, and travelers can choose between a full-tour option or just air travel and accommodation.
TAT expects domestic travel to 55 secondary destinations to grow by 5% to 60.3 million trips this year, generating 165 billion baht, up 9%.
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