Promoting “Eat Thai, Visit Thai” is the highlight of Thailand’s participation in this year’s World Travel Market (WTM) held between 5-7 November, at the Excel Exhibition Centre, London, United Kingdom.
The WTM is the world’s second biggest travel trade show. Thousands of trade visitors attend the business-to-business event to negotiate contracts, source new products and services, learn about the latest worldwide industry developments, and network.
This year marks Thailand’s 38th consecutive year of participation. A record total of 40 Thai tourism companies comprising 27 hotels and resorts, nine tour operators, and three other related offices are attending.
At the WTM 2018, the Thai pavilion bears the theme of “Eat Thai, Visit Thai” to focus on the Local Thai food, which is linked to travel in the secondary tourism destinations of Thailand. The ‘Eat Thai, Visit Thai’ promotion corresponds with the 12th National Economic and Social Development Plan and 2nd National Tourism Development Plan.
By leveraging on two of Thailand’s lucrative industries – food and tourism, which generated 850 million Baht and 2.76 trillion Baht respectively in 2017, the promotion is expected to help promote the kingdom’s emerging generation of 55 secondary destinations and better balance the distribution of tourist arrivals between the urban and rural areas.