The Tourism Authority of Thailand (TAT) has unveiled additional plans to encourage locals to travel during weekdays, especially to second-tier provinces.
The move aims to boost visitors and tourism income in 55 secondary provinces, or those provinces that get fewer than 4 million tourists a year, as well as offset the decline in arrivals from the Chinese market.
TAT governor Yuthasak Supasorn said the recent campaign is called “Visit a Secondary City: Must Try, Must Love and Must Care”. The goal is to promote low-carbon tourism in second-tier cities.
Mr Yuthasak said young people born between 1980 to 2000 who are tech-savvy prefer to seek new experiences and understand local customs and environments through travel.
“The TAT is focusing its campaign on young tourists, such as school and university students,” he said.
The authority is also continuing to work with the Stock Exchange of Thailand to encourage employees working at listed companies to travel to secondary destinations.
Read full article at Bangkok Post: https://www.bangkokpost.com/business/tourism-and-transport/1582310/tat-promotes-weekday-trips-to-lonely-provinces