The Tourism Authority of Thailand (TAT) wants to transform the Unesco world heritage town of Sukhothai into a destination for unique culture and local foods as it aims to promote local and international tourism in the province.
Somradee Chitchong, TAT’s executive director for the northern region, said the agency plans to invite members of the Association of Thai Travel Agents (a private tourism organisation that brings international tourists to Thailand) to visit tourist sites and several local communities in Sukhothai province to seek overseas business opportunities.
“Sukhothai province has become a top destination for foreign tourists thanks to its world heritage sites and the Loy Krathong festival. However, the province has many other potential products that are yet to be developed,” Ms Somradee said.
TAT and travel operators will launch a new route linking Sukhothai with Phrae and Nan provinces this March. The move is aimed at attracting more tourists and locals to the North, she said.
Read full article at Bangkok Post: https://www.bangkokpost.com/business/tourism-and-transport/1411458/tat-eager-to-promote-sukhothai-tourism