Surat Thani is gearing up for business travel, hoping to lure Mice (meetings, incentives, conventions and exhibitions) visitors as it looks to recover from the pandemic.
Thailand Convention and Exhibition Bureau (TCEB) president Chiruit Isarangkun Na Ayuthaya said the province is a unique tourism location with the infrastructure to serve as a Mice destination.
TCEB has declared five Mice cities in Thailand: Chiang Mai, Khon Kaen, Pattaya, Phuket and Bangkok, with Nakhon Ratchasima and Songkhla provinces recently promoted by the bureau this month.
On July 1, the agency introduced a new domestic Mice aid package that subsidises tour agents, organisers or hotels for each event, including 15,000 baht per group for a one-day activity and 30,000 baht for two days, one night.
He said 428 of 500 targeted groups, mostly in Mice cities, already requested the subsidy, which altogether generated more than 38 million baht.
Surat Thani province ranks fifth for tourism income with annual revenue of around 120 billion baht.
There is seamless transport to both Surat Thani and Samui airports, said Vitaya Whangpatanathon, president of Tourism Council of Surat Thani.
Read the full article at Bangkok Post: https://www.bangkokpost.com/business/1989419/surat-thani-targets-mice-for-recovery