Southern Laos has a new promotional video:
With support from Swisscontact, Southern Laos now has its own brand identity as a tourism destination.
The “Southern Laos, charming by Nature” brand positions the four provinces Salavan, Sekong, Attapeu, and Champasak as a single destination.
The region features the historic Vat-Phou temple complex, one of two UNESCO World Heritage Sites in Laos, and the spectacular Si Phan Don (Four Thousand Islands), a natural archipelago in the Mekong River.
According to Tim Gamper, Swisscontact’s Regional Representative in Laos: “The most important element in creating an identity has been bringing together tourism sector stakeholders from the public and private sector, spanning different provincial borders and business interests.”
The marketing support provided by Swisscontact includes a website and guidebook featuring many activities and places of interest. The initiatives are enhanced with photos, maps, general travel information, and tips on local cultural practices.