Some 49 private and public institutes have entered into an agreement to establish a new social enterprise called Thai Digital Platform Co to provide integrated tourism information about Thailand.
Under the plan, a new mobile application, TagThai, pronounced similar to takthai (greetings) in Thai, will be introduced in April.
The service is scheduled to be fully operational in June, said Tourism and Sports Minister Weerasak Kowsurat. The app will feature information in Thai, English and Chinese.
The establishment of the enterprise is part of the Digital Tourism Platform initiative, a cooperation between the public and private sectors to support the reform and sustainable development of tourism, said Mr Weerasak.
The platform is set to provide information on tourism and related services such as hotels, restaurants, tour operators and small and medium-sized enterprises.
Kalin Sarasin, chairman of the Thai Chamber of Commerce, who chaired the working group for the project, said the digital platform aims to bring together tourism products and services, including essential information, within a single application.
This could enhance the overall tourism industry, improving experiences for tourists, and increasing the competitiveness of small operators. The main goal is more sustainable tourism and reducing social inequalities, Mr Kalin said.
Read the full article at Bangkok Post: https://www.bangkokpost.com/tech/local-news/1609022/private-public-sectors-keen-on-new-app-to-promote-tourism.