PATA to Reward Secondary, Tertiary Destinations

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955x500_albay_headerNew and emerging Mekong destinations deserve to be recognised.

The PATA CEO Challenge will be celebrating second- and third-tier destinations that boast outstanding accommodations, attractions and restaurants for all types of travellers.

Winners of this year’s competition will enjoy:

  • $500,000 worth of media and marketing
  • a destination highlight video
  • a training workshop
  • digital training
  • awards ceremony at gala dinner in London on first day of World Travel Mart (WTM)
  • award plaque

PATA is looking for new and emerging destinations with unique stories, and a passionate community that is driving its tourism efforts. Check out last year’s winners and the campaigns promoting the destinations that are now live on TripAdvisor (click to view):

Albay, the Philippinesthekkady_header_image

Thekkady, Kerala, India

Deadline for entries: September 23, 2016.

For enquiries, email PATACEOChallenge [@]

The Mekong Tourism Coordinating Office (MTCO) welcomes contributions from experts and writers on the subject of second- and third-tier destination development and marketing. Click here to discover more about our contributor program.

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