Myanmar recruits actor to push tourism

Company contributor TTR Weekly

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Myanmar’s popular actor and model, Paing Takhon, will act as a tourism ambassador to boost travel from Thailand to Myanmar.

The appointment lasts one year, effective from 21 September, when the Myanmar Tourism Marketing Association together with the Myanmar Tourism Federation, signed a Memorandum of Understanding with the actor.

He will front promotions that capitalise on his popularity in Thailand where he is rapidly gaining popularity with a teenage fan base boosted by Thai Television channels and magazines.

In August, he hosted his first event with Thai fans in Bangkok, and last week the Myanmar Tourism Marketing Association confirmed his appointment as the Myanmar Tourism Ambassador to promote inbound tourism from Thailand.

Thailand tourist arrivals are the second largest after China.  There are around 25 daily direct flights between Thailand (Bangkok and Chiang Mai) and Myanmar (Yangon, Mandalay and Nay Pyi Taw).

Commenting on the appointment, Myanmar Tourism Marketing chairperson May Myat Mon Win, said: “Targeting regional markets is a strong part of our strategy. Myanmar Tourism Marketing will  continue to promote our core destinations as well as new destinations through roadshows, trade shows and media trips for journalists.”

She added: “We are delighted to have Paing Takhon as Tourism Ambassador for Myanmar – he can promote Myanmar among young travellers Thailand. We also plan to introduce fabulous new destinations for Thai Market.”

Read the full article at TTR Weekly: https://www.ttrweekly.com/site/2019/09/myanmar-recruits-actor-to-push-tourism/

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