Myanmar launches sustainable tour operator network

Proudly contributed by Lu Mon

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In order to make Myanmar a sustainable tourism destination, a number of stakeholders has founded the Myanmar Sustainable Tour Operator Network (MSTON).

MSTON has been established by Myanmar tour operators who were awarded Partner /Certified status in 2018 by the internationally recognized Travelife sustainability and award scheme for tour operators and travel agents. All awarded companies have benefitted from a Tourism Export Coaching Programme organized by the Netherland’s Centre for Promotion of Developing countries (CBI) and the International Trade Centre (ITC). They received Travelife training and on site support to work towards the Partner and/or Certified status.

“So far in Myanmar, there are two tour operators awarded with prestigious Travelife Certified status and eleven tour operators awarded with Partner status. There are other companies going through first level Engaged status.” said Dr. Lu Mon, managing director of Mira Travels and a co-founder of MSTON.

MSTON will be led by Ms. Su Su Tin of Exo Travel Myanmar, a well respected veteran of Myanmar tourism industry.

“It’s a good thing for Myanmar tour operators to know that EU customers are favoring sustainable tour products and achieving a sustainability standard could boast corporate branding and create new market opportunities for tour operators. I am pleased to introduce MSTON and Travelife to our association members.” said, Dr. Lu Mon who is also a vice chairman of Union of Myanmar Travel Association, consisted of over one thousand tour companies in its membership.

According to Mr. Marlon van Hee, CBI Tourism Expert, MSTON will be actively supported by the CBI within the framework of the 2018-2021 tourism project for Myanmar under the Netherlands Trust Fund (Phase IV).

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