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Mekong Tourism launches public voting for the first annual Mekong Mini Movie Festival ahead of its launch of the Mekong Minis at ATF 19 in Ha Long, Vietnam
With the public contest already underway, the Mekong Tourism Coordinating Office is calling for public votes ahead of announcing the contest’s public choice winners at the Asian Tourism Forum 2019 on January 16.
BANGKOK, December 18, 2018 – The MTCO is calling bloggers, videographers, travel enthusiasts, and the public at large to vote for their favourite Greater Mekong Subregion (GMS) destination videos at www.mekongminis.com to afford short-listed participants a chance to win trips in the region and hotel stays worth up to $16,000 USD.
The participants and the public are eligible and encouraged to vote for their favourite videos before public voting closes on December 31, 2019.
The two-phased contest asked the public to post 60-second (or less) videos showcasing one or more GMS countries to their social media accounts. By requiring each video to be posted with the hashtags #Minis, #MekongMoments, and #[subject country], the MTCO aimed to curate a searchable and hugely scalable social media community that can help bring attention to the many wonders of the GMS. With over 300 videos submitted and nearly 500 public votes so far, the festival contest is poised to increase its current global reach of 7 million people.
Over 220,000 campaign followers, and nearly 800,000 video views are the final numbers gathered from the festival’s first phase in October 2018. These stats earned award-winning praise from industry organisations worldwide including an Adrian Gold Award from the Hospitality Sales and Marketing Association International (HSMAI), as well as special reports about the campaign by the UNWTO, and the European Travel Commission.
The entire Mekong Mini Movie Festival campaign is also hosted on the MekongMoments.com collaborative social commerce campaign platform, which is executed by a public-private partnership involving GMS tourism ministries. The MTCO has partnered with the UNWTO and the Pacific Asia Tourism Association (PATA) to carry out the 2nd instalment of the Mekong Minis Movie Festival in 2019.
About the Mekong Mini Movie Festival
The Mekong Minis is a unique film festival that celebrates the many faces and experiences of the Greater Mekong Subregion (GMS) and promotes the region as a single tourist destination. It is an annual regional tourism marketing campaign with its first instance in 2018, supported by all Tourism Ministries and the private sector in the GMS. The festival is targeted to attract amateur and professional movie makers and create a large amount of content for the region with promotions and screenings internationally. The Mekong Mini Movie Festival campaign is powered by Mekong Moments at www.MekongMoments.com/Minis or www.MekongMinis.com.
About the Mekong Tourism Coordinating Office
The Mekong Tourism Coordinating Office (MTCO), located in Bangkok, was set up with funding from the governments of the six Greater Mekong Subregion (GMS) countries – Cambodia, the People’s Republic of China, Lao PDR, Myanmar, Thailand, and Viet Nam. The MTCO, which operates on annual financial contributions from each GMS country, acts as the secretariat for the GMS Tourism Working Group, comprising of senior officials of the six GMS countries’ National Tourism Organizations, to coordinate and facilitate sustainable tourism development of the GMS in line with the United Nations Millennium Development Goals, and promotion of the Mekong region as a single travel and tourism destination, in collaboration with the public and private sectors. The MTCO manages its award-winning MekongTourism.org digital platform as a one-stop platform to promote responsible and sustainable tourism in the region, as well as the annual Mekong Tourism Forum, whose hosting is rotated among GMS countries.
Please visit www.MekongTourism.org for more information.