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2015 Mekong Tourism Marketing Workshop Report

Proudly contributed by Jens Thraenhart

Company contributor Mekong Tourism Office

2015 Mekong Tourism Marketing Workshop Report

Country: Regional
Language: English
Year: 2015
Pages 16
License Read here
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Publication Author
Jens Thraenhart & Nancy Cockerell

Description
This report provides an overview of the four topics/themes and the outcomes of the different breakout sessions, in particular the respective conclusions and recommendations. Interestingly, the discussions all demonstrated that the four topics/themes are all closely linked, and the development of each of these product segments can encompass one or more of the other three. Furthermore, the fifth major topic/theme identified in the Strategy – that of Heritage Tourism – proved to be an intrinsic part of the discussions around the different products and themes envisaged for the GMS.

Tags: marketing, Mekong Tourism, Mekong Tourism Forum, MTF

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