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October 30, 2019 | Last Modified: 2019
Travel Experience
Journey of the Senses is a group of premium restaurants and creative services that provide the unique experience of being served by and interacting with the disability.
In Noir. Dining in the Dark our team of blind and visually impaired food guides are serving our guests in a complete dark dining room. With the absence of light, the guests eat their meals focusing on the senses of taste, smell and texture, whilst not being distracted by phones and other light emitting devices.
Responsibility
We provide employment for people with a sensory disability. Currently 46% of our team is a Person with Disability (PWD).
Because of severe social stigma and low awareness, the unemployment rate is approximately 90% for the blind and visually impaired, and 65-70% for the deaf and hearing impaired in Vietnam.
Whilst many admirable social innovations exist for the disability, they rarely put the disability at the frontline interacting with guests. That is why make a difference.
Besides having a unique dining experience and job creation for the PWD, which increases their independence, (for 90% of the staff it is their first job ever), these concepts also allows our guests to get a better insight into the life and work of the PWD; since they are placed in a lead role, they can show how capable they are. This reduces social stigma and raises public awareness.
Business Case
Our guests pay for the products and services we offer.
Over the last five years we have achieved an average profit margin of 25%.
The profit is flowing back into the company in order to develop new concepts or locations.
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