During ITB Asia 2018 in Singapore last week, BeMyGuest announced the launch of Xplore; their proprietary technology designed for Asia’s attractions, tours and activity operators.
“It’s undeniable that the attractions, tours and activities space is undergoing a massive shift in their business fundamentals globally, but in such a multicultural and fragmented, largely offline market like Asia, the shift is a far greater challenge,” said Clement Wong, CEO and Founder of BeMyGuest.
Since 2012 Wong says the company has worked to connect a ‘very digitally enabled distribution landscape with a very manual and traditional supply’ of attractions, tours and activities products in Asia.
“While there is a number of booking systems available for suppliers in US, Europe and even Australia, relevant technological innovation for this region was required as a matter of urgency which is what motivated us to design and launch Xplore,” Wong added.
Xplore is heralded as a uniquely Asian booking system and channel manager which is tailored to the needs of Asian operators.
Available in a software as a service model, Xplore comes in multiple Asian languages with E-commerce modules enabling operators to capture online transactions, collect payments in multiple Asian currencies and run product promotions for their B2C customers on their own websites and/or ticket counters.
In addition, Xplore’s Channel Manager module enables suppliers to deliver electronic tickets to B2B customers, in bulk to traditional travel agents, and via a booking and content API to the operator’s online travel agent partners.
Blanca Menchaca, COO and Co-founder of BeMyGuest said that today’s travellers expect the same online shopping experience as they enjoy with flights and hotels, and that instant confirmation options for travel experience products need to be aligned similarly.
“Attractions, tours and activity products that are not readily available for booking in real-time and on a same-day basis are missing out on the fastest growing customer audience. This is especially so in Asia where mobile booking and payment behaviour prevails,” Menchaca explained.
“We developed Xplore to support operators by providing the tools they need to scale online sales, specifically real-time availability and instant confirmation. Collecting weight for example, is vital information a Hot Air Balloon operator in Myanmar needs to know to be able to confirm a booking, but traditionally the operator would contact the customer directly to collect this information,” Menchaca continued. “The system digitises such complex check-out options as well as capacity and time-slots, immediately transforming products previously unavailable to be instantly booked.”
Xplore also connects with BeMyGuest’s distribution network which currently consists of over 50 API connections with some of the most prominent travel sites in Asia such as Traveloka in Indonesia, Ctrip in China, Naver in Korea, in addition to 500 traditional travel agencies accessing BeMyGuest Agents Marketplace.