HCM City has great potential to attract tourists from new markets like India but the city must diversify its products and services to appeal to more international visitors, an official said on Wednesday.
Bùi Tá Hoàng Vũ, director of the city’s Department of Tourism, said new policies were being designed to attract more tourists, especially from India.
The department has also been working with airlines, he said.
In September, the budget airline Vietjet Air plans to open direct flights from HCM City to India, he added.
Last year, the number of Indian visitors to Thailand reached 1.6 million, while the number to Việt Nam was only about 170,000, according to the department.
As one of the measures to improve the situation, the department is working with consultants on food publications for Indian tourists in Việt Nam, according to Vũ.
In recent years, the department has also launched promotion campaigns in India, he added.
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