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Date(s) - 08/03/2017
3:30 pm - 4:45 pm

Messe Berlin


The first mini Mekong Tourism Forum (MTF) @ ITB Berlin will be focused on human capital development:

Prosper with People

Attracting, training, and retaining good people is one of the toughest challenges faced by a travel & tourism business anywhere in the world. This is certainly the case in the Greater Mekong Subregion (“GMS” or “the Mekong”) where strong economic growth offers opportunities in many other industries that are perceived to be more lucrative if not more rewarding.‎

As is the case in many destinations, the demand for qualified travel, tourism, & hospitality staff in the GMS currently outstrips supply. And while the culturally-ingrained grace and hospitality of the people of Cambodia, China, Laos, Myanmar, Thailand & Vietnam often wins through, there is a correlation between service quality and industry indicators such as expenditure per trip and revenue per available room (RevPAR) that cannot be ignored.

The brief but intensive and interactive MTF @ session will be preceded by a Mekong Tourism Networking Reception. The MTF @ concept is an extension of Mekong Tourism’s flagship event, the Mekong Tourism Forum, which in 2017 will be themed “Prosper with Purpose” and take place June 6-8 in the UNESCO World Heritage town of Luang Prabang in Laos.

[email protected] Berlin 2017 “Prosper with People”

Wednesday, March 8
14:30-15:30 Mekong Tourism Networking Reception, sponsored by GIZ
Room Weimar 3 (Meeting Bridge B / between Hall 4 and Hall 7)

Move to Raum Regensburg, Hall 4.1 for [email protected]

15:30-15:35 [email protected] welcome and introduction of MTCO by Jens Thraenhart

15:35-15:45 Scene Setting and Defining Destination Human Capital by Peter Semone
Objectives of the session and an introduction to the macro-level opportunities and challenges of developing human capital for emerging tourism economies with examples of approaches being used in GMS countries

15:45-16:00 Good Practice Projects in Destination Human Capital Development

  • GIZ Initiative for ASEAN Integration by Mr. Hasso Anwer
  • ITC Inclusive Tourism Project by Mr. Peter Richards
  • Lao National Institute of Tourism and Hospitality by Ms. Maeve O’Brien

16:00-16:15 Panel One – Industry Challenges and Opportunities in Destination Human Capital Development

  • Industry representatives from Dream Hotel Group, PATA, Myanmar Tourism Federation, Namkat Yola Pa Resort Laos, Cambodia Tourism Federation, B2B Travel

16:15-16:30 Panel Two – Government Roles and Responsibilities in Destination Human Capital Development

  • GMS country representatives from Thailand, Viet Nam, Cambodia, Myanmar

16:30-16:40 Presentation of MTCO programs, including Mekong Moments, Mekong Responsible Tourism Guide, as well as pre-launch of the GMS Tourism Sector Strategy 2016-2026.

16:40-16:45 Closing, Group Photo, & Wrap-Up

Related: Human Capital a “Strategic Pillar” of Mekong Tourism