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Date(s) - 06/03/2019
3:00 pm - 3:45 pm

City Cube - Messe Berlin


3rd MEKONG FORUM AT ITB Berlin 2019

Wednesday, March 6

15.00 – 15:45

Cube Club/City Cube at Messe Berlin


Leveraging Visual Storytelling & Film Tourism to promote destinations and effect Change

The 3rd Mekong Forum at ITB Berlin is organized by the Mekong Tourism Coordinating Office (MTCO), in partnership with the Pacific Asia Travel Association (PATA) and ITB Berlin, produced by Destination Mekong.

The event is aligned with the Asia Film Tourism Forum and the Mekong Mini Movie Festival.


The Mekong Moments platform facilitated the 2018 Mekong Mini Movie Festival, a unique competition that celebrates the many faces and experiences of the GMS, promoting the region as a single tourist destination. Supported by all tourism ministries and the private sector in the GMS, the festival was targeted to attract amateur and professional moviemakers and create a large amount of content for the region. The festival campaign has brought in over 500 video submissions, which so far earned a collective viewership of over 7 million people globally.


15:00-15:10                              Welcome & Introduction

> Jens Thraenhart – Executive Director, Mekong Tourism Coordinating Office
> Mario Hardy – CEO, Pacific Asia Travel Association
> Martin Buck – Senior Vice President, Travel & Logistics, Messe Berlin

15:10-15:30                              Examples of Visual Storytelling & Film that has impacted tourism in Southeast Asia

Keynote: TBD (5 Min)

Panel Discussion by experts from public and private sector active in Southeast Asia (15 Min)

> Panel Members (TBD)
15:30-15:40                              Mekong Mini Movie Festival

  • Showcase of some of the winning films of the 2018 Mekong Minis
  • Announcement of 2019 Mekong Minis

15:40-15:45                              Closing & Wrap-Up

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