Eating is a way of life for Thais and it is more and more as the Thai government pushes on promoting food products and food events to stimulate especially the agricultural sector; with culinary tourism contributing increasingly to its promotion.
Before to dedicate officially 2018 as the “Year of Gastronomy” – in accordance to UNWTO suggestion-the Tourism Authority of Thailand (TAT) is organising the ‘Thailand Live Gastronomy’ festival. It will not only reafirm the importance of food and particularly street food, following polemics over the reorganisation of food carts in the streets of Bangkok. It is also part of the strategies to put greater emphasis on Gastronomy Tourism, which is considered as an important part of the travel through unique Thai local experiences.
Mr. Yuthasak Supasorn, TAT Governor declared that “Gastronomy Tourism is one of the key highlights in the TAT’s marketing plan 2018 to heighten Thailand as a preferred destination. We aim to leverage the uniqueness of Thai food to motivate tourists and foodies to embark on a culinary journey to taste signature dishes in renowned towns and cities across the country as a way of exploring unique Thai culture and ways of life.”
The Thailand Live Gastronomy, which will be presented with a tagline ‘Flavours to the World’, is scheduled to take place next week, from 25 to 27 August, at one of Bangkok’s famous shopping and dining venues, Siam Square.
The event will be showcasing must-try signature local dishes from around the country in the ‘Original’ section, special menus from seven famous Street Food areas of Bangkok, and fresh seafood from fisherman villages in the Southern Region. “We look at highlighting five regions of Thailand for visitors to make them discovering that food is tasting very differently from one region to another. The five regions are the North, the Northeast, Central, East along the Gulf of Siam and the South”, explained Mrs. Thapanee Kiatphaibool, Executive Director, Events Department of TAT.
Thailand’s signature dishes including Tom Yum Kung. Phat Thai, Som Tam (Green Papaya Salad), Massaman Curry, and Green Curry – voted among the World’s 50 Best Foods by CNN Travel readers – will also be available for visitors to enjoy. In addition, four tuks–tuks will also be converted into local food trucks.