2018 Mekong Tourism Initiatives

Mekong Tourism Initiatives under the Destination Mekong Public-Private Partnership Framework, including Mekong Moments, Mekong Mini Movie Campaign, Mekong Trends, Experience Mekong Collection.

GMS Tourism Sector Strategy 2016-2025

Company contributor Mekong Tourism Office

Company contributor Asian Development Bank

In 2004-2005, at the request of the GMS TWG and with the support of the Asian Development Bank (ADB), a GMS Tourism Sector Strategy (GMS TSS) was formulated. The updated GMS TSS 2016-2025 strategy envisioned the GMS as a single destination, with strong focus on culture, nature and adventure. The intention of the strategy is to inspire not only the governments of the subregion, but also all its stakeholders, particularly in the tourism industry, to promote a sustainable development of tourism, respectful of its people, and cultures, enhance and protect its unique natural and cultural heritage, and fostering poverty alleviation schemes.

Do No Harm: A Toolkit for the Tourism Industry

This Do No Harm toolkit has been developed for businesses, not-for-profit and government organisations that directly or indirectly supply goods or services to the tourism, travel and hospitality industries.
The toolkit presents a background to conflict, peace and Do No Harm in the context of the tourism sector. This is followed by practical analysis templates to help tour operators and companies approach their business activities in a manner that promotes positive relationships with, and limits the risks of causing harm to, local people and places.
This toolkit was developed by the UK aid-funded Business Innovation Facility (BIF) in Myanmar, in collaboration with CDA Collaborative Learning Projects. As Myanmar is the first country in which an international donor has supported training programmes on tourism and Do No Harm approaches, the practical examples and case studies in this report are based on field experiences from BIF Myanmar.
The toolkit is also intended to be relevant to other nations undergoing significant periods of political or economic transition and aims to contribute to the responsible and inclusive growth of the tourism sector.

BIF Burma (Myanmar): Tourism Market Analysis and Strategy

The BIF Advisory Group short-listed the tourism market as a priority for further investigation in December 2013 following a high score for this market in the BIF market selection process. Key points that were noted by the AG to make this a market of great interest to BIF included1:
 High growth rate of the market (30% per annum);
 Important to the economy. Tourism contributed 1.5% of GDP in 2012 with significant growth
predicted well into the future;
 Many sites of special historical, cultural and natural interest which attract high spend visitors,
as well as several as yet undeveloped potential tourism sites and coastline;
 Strong government interest in and support for the market. Tourism is a national government
priority and has been prioritised in the government’s framework for economic and social reforms.