– 7.5 million foreign visitors predicted in 2020
The Cambodian government finalized at the end of July its newest five-year Tourism Marketing Strategy that it hopes will help lure more visitors to the Southeast Asian nation.
“The Cambodia Tourism Marketing Strategy 2015-2020 has been drawn up in response to the global tourism trend of the UN’s World Tourism Organization, International Tourism and Travel associations and organizations and in line with the ASEAN Tourism Marketing Strategy,” reads a July 24 article on state-run media agency AKP.
According to Ho Vandy, co-chair of the Government-Private Sector Working Group, the strategy will provide direction for government support of the sector over the next five year in a bid to set up guidelines to pave the way to attract more tourists. The strategy is to be submitted to the Council of Ministers for approval. It will also serve as a white paper with its guidelines to investors desiring to support Cambodia travel and tourism industry.
“Transparency on the public side will encourage the public and private sector to work together, and we will meet other people to support it,” Vandy said.
Cambodia earlier this year forecast to welcome five million international tourists in 2015 after 4.5 million in 2014. However, Cambodia Minister of Tourism Thong Kohn admitted recently that the Kingdom might miss this target due to external factors such as global terrorism, outbreaks of Middle East Respiratory Syndrome and a weakening Russian economy
Ang Kim Eang, president of the Cambodian Association of Travel Agents, indicated that the new 5-year strategy should focus on improving access to tourism in rural areas.
“The community doesn’t know how to network so the government needs to promote networking between the community and travel agent,” Eang said.
“Another challenge is that the local communities are supposed to maintain the same standard of quality for tourism, but the basic infrastructure like electricity and water supply isn’t there.”
Source: ASEAN.travel and partial source from AKP