Cambodia chasing MICE

Proudly contributed by Don Ross

Company contributor TTR Weekly

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PHNOM PENH, 17 July 2017: Cambodia’s Ministry of Tourism has called on officials and stakeholders in the tourism business to focus more on meetings, incentives, conferences, and exhibitions popularly known in the trade as MICE.

Agence Kampuchea Presse quoted Tourism Minister, Thong Khon, saying MICE business attracts high-spend tourists, while the events they attend offer added value in terms sharing expertise and new ideas.

Developing MICE is now a priority for the country’s tourism business, he said.

With the soft opening, 14 September, of the new five-star Sokha Siem Reap Resort, which has a 8,950 sqm exhibition hall the authorities hope to draw more events to Siem Reap, which is home to the nation’s iconic Angkor Wat.

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