Backstreet Academy Elicits the “Lost Lustre” of Travel

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Singapore-based Backstreet Academy claims to “bring back the lost lustre of travel in the age of mass tourism”.

“We bring back the human connection that we lost in our rush to see each and every attraction,” its website claims. “We bring back the curiosity in traditions, skills and culture and not just in the form of looking, but by having an intimate, hands-on experience with a master of his craft.”

Backstreet Academy’s Jamon Mok said: “We are like an ‘Airbnb for travel activities’, focused on developing countries, and our specialty is enabling people in impoverished communities to be able to create in-depth cultural activities showcasing their heritage to tourists, even without the ability to speak English or access technology.”

This TV documentary, produced by Singapore’s ChannelNewsAsia circa 2014, takes a look at Backstreet Academy and its social impact tourism products in Cambodia:

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