Willem has had a passion for travel since a solo bicycle trip around The Netherlands at a very young age. At age 17 a backpack trip to Indonesia started the love for Asia. In 1987, he took a job with a Bangkok-based travel company. The job accelerated his love for the convergence of travel in Asia and entrepreneurship. Willem founded Khiri Travel at the end of 1993 with the vision of creating a travel company delivering Thailand and emerging Indochina as “4 countries, 1 destination”. Khiri Travel partners with GSTC-approved certification agencies, such as Sustainable Travel International (STI) and Travelife to continuously improve its responsible business practices. Khiri Reach, the dedicated foundation of Khiri Travel, has adopted twelve projects that help underprivileged communities, promote animal welfare, protect local heritage and steward the environment. Willem is now the Founder & CEO of Khiri Group, an owner, partner and operator of entrepreneurial travel and hospitality ventures in Asia. Willem is married and has two daughters. He speaks Dutch, English and Thai.