Airbnb and TAT drive travel to the unknown

Company contributor TTR Weekly

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Wat Anna Nong Saeng is a beautiful Christian church in Nakhon Phanom province. Located on the Mekong.

Nong Saeng, Doi Phuiko, Wang Thong and many more unknown destinations in Thailand are set to benefit from a collaboration deal between Airbnb and the Tourism Authority of Thailand.

The deal will see the launch of the Beyond Big Cities website created by the two organisations.

Leveraging of Airbnb’s digital technology expertise the site will drive domestic and international travel to off-the-beaten-track destinations throughout Thailand, going beyond the big cities and supporting local community-led tourism.

“This new collaboration will enable TAT to see domestic and international traveller trends clearly, and how there are growing numbers travelling beyond Thailand’s big cities and exploring off-the-beaten-track destinations around the country,” said Airbnb head of public policy for Southeast Asia, Mich Goh.

Commenting on the partnership TAT deputy governor digitalisation, research and development, Siripakorn Cheawsamoot said: “Our collaboration with Airbnb will give TAT access to valuable data and help us to better track tourism trends around the country.”

In the up-and-coming sports tourism hub of Buriram, Thailand, Airbnb partnered with the Ministry of Tourism and Sports’ Department of Tourism and homestay provider B-STAY to build flexible accommodation supply for the Thailand MotoGP 2018 and 2019.

For this year’s MotoGP, Airbnb’s host community in Buriram welcomed over 430 guests from more than 100 cities around the world into their homes and communities, a 96% year-on-year increase. This number is continuing to grow as more locals open up their homes to both Thai and international visitors who want to experience Buriram in a local, authentic way.

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