Vietnam National Administration of Tourism (VNAT) in partnership with online travel agency (OTA) Vntrip.vn have launched WhyVietnam, a national campaign to promote tourism.
WhyVietnam takes advantage of the emergence of social media to promote the most beautiful aspects of the Vietnamese landscape, the people, and its culture in and outside of the country.
WhyVietnam inspires people to share the best photos about Vietnam on social media with the hashtag #WhyVietnam and a caption explaining why they love and/or chose Vietnam as their destination.
Entrants have the chance of winning an overland trip for two, worth up to VND50 million ($2,200) and various return plane tickets as additional prizes.
Meanwhile, according to Credit Suisse, a 30% increase in spending by Chinese visitors would boost Vietnam’s GDP by 1 percentage point … Full story at VN Express International.