Thailand: The Kingdom of Bleisure

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Mrs Supawan Teerarat, Vice President of TCEB's Strategic and Business Development, mentioned during her speech that "derived from TCEB's brand communication campaign, we present ideas for the Bleisure route and theme meetings which are all possible for MICE events in Pattaya, Hua Hin, and Bangkok. Combining these three destinations, we introduce aspects of the Thai journey through luxury, cultural, culinary, and CSP experiences to show that Thailand can transform ordinary business events into memorable and endearing success."

Mrs Supawan Teerarat, Vice President of TCEB’s Strategic and Business Development, mentioned during her speech that “derived from TCEB’s brand communication campaign, we present ideas for the Bleisure route and theme meetings which are all possible for MICE events in Pattaya, Hua Hin, and Bangkok. Combining these three destinations, we introduce aspects of the Thai journey through luxury, cultural, culinary, and CSP experiences to show that Thailand can transform ordinary business events into memorable and endearing success.”

Thailand Convention and Exhibition Bureau, TCEB, organized a fam trip with international travel and MICE editors to be familiar with Thailand as a MICE destination, and especially as “The Kingdom of Bleisure“, where business travellers can experience a variety of destination and business opportunities, highlighted by global business and leisure rankings.

During 2016, (fiscal year Oct 2015 – Sept 2016) the MICE industry in Thailand welcomed a total of 1,273,465 international MICE visitors, generating revenue of 102,936 billion bath or USD 2,941 million, including 258,483 corporate meetings delegates, generating a revenue of 23,445 billion baht of USD 669,8 million, 263,556 incentive visitors, generating a revenue of 16,217 billion bath or USD 463,34 million, 298,564 convention visitors, generating a revenue of 25,789 billion bath or USD 448,1 million, 180,480 exhibition visitors, generating a revenue of 21,799 billion bath or USD 622,82 million

During 2016, (fiscal year Oct 2015 – Sept 2016) the MICE industry in Thailand welcomed a total of 1,273,465 international MICE visitors, generating revenue of 102,936 billion bath or USD 2,941 million, including 258,483 corporate meetings delegates, generating a revenue of 23,445 billion baht of USD 669,8 million, 263,556 incentive visitors, generating a revenue of 16,217 billion bath or USD 463,34 million, 298,564 convention visitors, generating a revenue of 25,789 billion bath or USD 448,1 million, 180,480 exhibition visitors, generating a revenue of 21,799 billion bath or USD 622,82 million

TCEB has formed numerous collaborations and networks linked to open up grand new chapters of business opportunities and to strategically enhance every business success with special care that will spur lasting advancements and achievements. Its goal is to equipping business events industry at national, regional, and global stage for continuous development, long-term growth, and sustainable success.

 

 

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