Thailand Attempts to Ensure Quality for Chinese Tourists

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Thailand is on course to ensuring quality travel experiences for Chinese tourists following a raft of initiatives introduced in recent months, reports Travel Daily News Asia.

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Thailand’s tourism quality initiatives are being led by the Kingdom’s Deputy Prime Minister

Thailand’s commitment is strengthened by the on-going comprehensive cooperation between public and private organisations chaired by Deputy Prime Minister General Tanasak Patimapragorn, with the aim of making Thailand the preferred destination for Chinese tourists.

Deputy Prime Minister General Tanasak Patimapragorn said: “Thailand has been focussing on upgrading quality tourism to all visitors’ worldwide, especially Chinese travellers with the strong intention to maximise Chinese tourists’ satisfaction and impressive experiences in the long run.”

The initiatives kicked off with the signing of a Memorandum of Understanding between Thailand’s Ministry of Tourism and Sports and the China National Tourism Administration in late September 2016.

This led to two follow-up meetings within two weeks by heads of Thailand’s public and private tourism organisations that resulted in new regulations for the minimum price for group tours marketed to Chinese nationals; a standardised level of quality for attractions, products and tour services; a program to improve training for tour guides and standards.

General Tanasak led a high-profile delegation, comprising executives from the Ministry of Tourism and Sports, the Tourism Authority of Thailand, and Thai tourism-related companies, to Beijing in mid-October …

Full story at Travel Daily News Asia.

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