A leading bank research centre, KResearch, has revised its tourism forecast for Thailand upwards to 35.20 million this year, representing a surge of 8.2%.
Earlier in the year, Kasikorn Research Centre forecast international visits would hit 34.15 million with an estimated revenue of THB1.79 trillion. Now the bank’s research centre says revenue could top THB1.81 trillion.
The revision followed the Ministry of Tourism and Sports release of tourism performance data for January to July that showed tourist arrivals topped 20.41 million up 4.5% on year-on-year.
Looking at the last quarter, KResearch expects inbound tourism to continue to expand due to various factors including the country’s “tourism-friendly environment,” and proactive marketing plans of government agencies.
But the major driver pushing Thai tourism to new highs is China.
The research centre noted that tensions between China and South Korea were favouring tour movements to Thailand as Chinese tourists were reluctant to book holidays in South Korea.
Even concerns over the appreciation of the Thai baht against major currencies such as the Euro and US dollar are not expected to slow tourism to Thailand.
Read full article at TTR Weekly: http://www.ttrweekly.com/site/2017/09/thai-tourism-leaps-ahead/