The Thai Tourism and Sports Ministry has announced a pilot program to boost agricultural tourism in rural areas. The initiative, a collaboration with the Thai Agriculture Ministry, will start in four areas with a further nine slated for development next year.
The Bangkok Post reports that both ministries hope agricultural tourism will boost household income by at least 10 percent in rural areas and upgrade local farm products in the next three years.
Currently, 40 percent of Thai farmers’ incomes come from additional work such as selling farm or community products. The growth of agricultural tourism will afford farmers greater financial stabiliy, said Agriculture Minister Pitipong Phuengboon Na Ayudhaya. Projects to connect hoteliers with agricultural workers are also underway.
Thailand, better known for its pristine beaches and urban nightlife, is also one of Southeast Asia’s top agricultural nations, earning it the moniker of Asia’s rice bowl.