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Sep 2007
Mekong Tourism UPDATE - September 2007

 

September 2007                                                                                                                 www.MekongTourism.org

Official newsletter of the Mekong Tourism Office

In this issue:

Three-Country Coastal Tourism Corridor A Step Closer
MTO Hires New Staff and Moves Forward
GMS to Meet Amid Lijiang Splendour
Responsible Tourism Guide Book On Track
ITE in HCMC Promotes GMS
GMS Destinations Doing Well

GMS Travel News At a Glance
Tourism Elevated to Ministerial Level in Vietnam

About the Mekong Tourism Office

 

Three-Country Coastal Tourism Corridor A Step Closer

Secluded southern Cambodia beach

The first meeting of the Southern Tourism Corridor, Thailand-Cambodia-Vietnam, took place August 24 in Sihanoukville, Cambodia. Over 30 mostly government sector delegates from the three countries took part. They discussed the boundaries of the corridor, tourism activities and destinations that could and should be included, and initial thoughts on branding, packaging and marketing.

 

Participants also identified the border crossings, immigration, customs and security issues that would need to be addressed. After the meeting, Team Leader of the Mekong Tourism Development Project in Cambodia, Dr Trevor Sofield said: "The three governments presented their tourism products along the southern corridor. Everyone involved in the corridor project can see it has huge potential. While there are quite a few obstacles to be overcome, all the participants are eager to make it a reality."

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(L-R) MTO Manager-Operations Ms Pariyanud "Theresa" Trinikorn, Senior Advisor Mr Peter Semone and Project Coordinator Ms Christine Jacquemin

MTO Hires New Staff and Moves Forward
The Mekong Tourism Office (MTO) has entered the 2nd phase of its growth, with three new appointments. Mr Peter Semone has been appointed Senior Advisor until January 2008. On August 1, Ms Pariyanud "Theresa" Trinikorn started as Manager-Operations. Ms Christine Jacquemin, funded by the French government, took up the post of Project Coordinator on August 15.

 

Mr Semone said former MTO Executive Director, Mr Stephen Yong, left the MTO in good order in July. "The Mekong sub-region governments thank Stephen for setting up the MTO from scratch and running it for a year and a half on a limited budget. It was a difficult job and we are indebted to him. Using the foundations Stephen built, we are now ready to go to the next level of sub-regional cooperation in the tourism sector."

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GMS to Meet Amid Lijiang Splendour

Lijiang, Yunnan, China

The 20th meeting of the GMS Tourism Working Group will take place September 13 in Lijiang, Yunnan, China. Lijiang's old town (including the Dayan old town, Basha housing cluster and Shuhe housing cluster) have been an UNESCO World Heritage Site since 1997. UNESCO says of Lijiang: "Its architecture is noteworthy for the blending of elements from several cultures that have come together over many centuries. Lijiang also possesses an ancient water-supply system of great complexity and ingenuity that still functions effectively today."

The GMS meeting will focus on the progress of the 28 projects identified by the GMS tourism sector strategy. The event is being jointly organised by the China National Tourism Administration and the MTO.

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Responsible Tourism Guide Book On Track

The Responsible Guide to Tourism in Cambodia, Laos and Vietnam is on track for release before the end of 2007. Up to 30 activities, attractions or outlets in each country will be profiled in one publication.

 

The aim is to help visitors enjoy activities that minimise negative tourism impacts, create income for local people, involve local people in running the business, conserve natural and cultural heritage, provide meaningful experiences for tourists, help local people and visitors with physical disabilities, and build respect between visitors and hosts.The book is part of the Mekong Tourism Development Project and is being funded by the NTOs of the three countries. To order a copy, please contact sschipa@hotmail.com.

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ITE in HCMC Promotes GMS
The International Tourism Exhibition 2007 will be held in Ho Chi Minh City, October 5-7. Over 150 travel firms from 26 countries have registered to participate in the exhibition, including 30 from the USA, 14 from Australia, 10 from both China and Japan, eight from Thailand and six from France. Much of the emphasis will be on the "Jewels of the Mekong" with the three countries of Lao, Cambodia and Vietnam being promoted as a single destination.

ITE will be officially opened by the three tourism ministers from those countries. The event takes place at the Phu Tho Exhibition Centre in HCMC. For further information contact itehcmcteam@gmail.com.

Website www.itehcmc.com.

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GMS Destinations Doing Well
PATA has announced that international tourism arrivals into Cambodia January-April this year increased 22.6% to 683,982 compared to same period last year. From January to May, Thailand's arrivals at Bangkok international airport rose 2.7% to 4.14 million. In the January to June period arrivals into Vietnam rose 14.7% to 2.11 million. Myanmar, meanwhile, increased its arrivals 23.7% to 130,406 for the January-May period. While PATA did not issue statistics for Lao PDR, the Lao National Tourism Administration reported arrivals increasing at "over 20%" on same period last year.

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GMS Travel News At a Glance

  • Electricity shortages in and around the tourism hub of Siem Reap in northwest Cambodia are to be eased by an US$8million ADB loan that will be used to purchase electricity from Thailand's national grid.

  • Cambodia will host its first international golf tournament. The US$300,000 Johnnie Walker Cambodian Open will take place at the Phokeethra Country Club November 29-December 2 in Siem Reap.

  • The VNAT reports that in the first six months this year, tourism arrivals into Vietnam increased nearly 15%. However, the number of Russian arrivals grew 65%. Arrivals from Italy, Malaysia and Spain all increased more than 50%.

  • Bangkok Airways is pushing for the introduction of a single visa for the GMS. The airline aims to connect Bangkok to at least three cities in each GMS country by the end of 2008. The airline's CEO said flights to Sihanoukville, Danang and a beach resort in Myanmar were on the cards.

  • Cambodia will host the 2nd Angkor International Tourism Exchange (AITEX) 2007 at the Angkor Coex Convention and Exhibition Centre in Siem Reap, October 1-3. The country's tourism minister, Dr Thong Khon, is expecting about 250 buyers to meet with 300 tourism-related sellers.

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Tourism Elevated to Ministerial Level in Vietnam
The government of Vietnam has elevated tourism to ministry level with the announcement of the formation of the Ministry of Culture, Sports and Tourism. The newly appointed minister, Mr Hoang Tuan Anh noted that tourism has grown very quickly in recent years and is now attracting millions of dollars into the economy and creating thousands of new jobs. The fate of the Vietnam National Administration of Tourism is still to be formally decided. Analysts say it may amalgamate with the ministry or could have its own life as an agency of the ministry.

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About the Mekong Tourism Office
The MTO was established in February 2006. Its four key objectives are to:-

  • Develop and promote the Mekong as a single destination, offering a diversity of good quality and high-yielding sub-regional products that help to distribute the benefits of tourism more widely

  • Add to the tourism development efforts of each GMS country

  • Contribute to poverty reduction, gender equality the empowerment of women

  • Promote sustainable development, while minimising adverse impacts.

Contact Point

Mekong Tourism Office

5th Floor, Office of Tourism Development, Ministry of Tourism & Sports

154 Rama I Road, National Stadium, Bangkok 10330, Thailand

Tel: (66-2) 612-4150/1. Fax: (66-2) 612-4152.

E-mail: info@MekongTourism.org. Website: www.MekongTourism.org.

Media enquiries: media@MekongTourism.org.


Abbreviations

ADB (Asian Development Bank); GMS (Greater Mekong Subregion); IMF (International Monetary Fund);

MTO (Mekong Tourism Office); SNV (Netherlands Development Organization); STEP (Sustainable Tourism Eliminating Poverty); UNESCAP (United Nations Economic and Social Commission for Asia and the Pacific); UNWTO (United Nations World Tourism Organization).

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