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July/August 2006                                                                                                                 www.MekongTourism.org

Official newsletter of the Mekong Tourism Office

In this issue:

Heritage Site Skills to be Boosted

Projects Identified for Development

Wartime 'Cave City' to be Opened

Mekong Briefing at Thailand Travel Mart

Yong to Address Mekong Institute

Guangxi Hosts MTO

Mekong Tourism Boom Forecast to Continue

Vietnamese Stability & Growth

Cambodian Investment, Trade & Infrastructure Conference

Highway Upgrade

About the Mekong Tourism Office

 

Heritage Site Skills to be Boosted

The MTO and UNESCAP will use funds pledged by the French government to improve management of heritage sites in the Mekong region. The MTO aims to run the first 'train the trainers' heritage site workshop by January. The objective is to enhance onsite management skills to better preserve and present historical and natural sites. The MTO and UNESCAP will call for bids from consultancy firms qualified to train site managers and local trainers. A workshop for current and future site managers and trainers will be held in each of the Mekong destinations. MTO Executive Director, Mr Stephen Yong (pictured), said: "It's imperative that we choose heritage site managers and local trainers who are ready to take their skills to the next level. Workshop attendees should be enthusiastic, motivated and have good communication skills -- in English and their own language."

UNESCO Web site.

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Projects Identified for Development

The Inception Workshop for the ADB Sustainable Tourism Development Technical Assistance initiative was held in Kunming July 3. The meeting was attended by representatives from the national and provincial tourism offices of Cambodia, China, Lao PDR and Vietnam. The meeting identified a series of public sector tourism projects in the four countries that would be evaluated for a US$30-80 million ADB loan package for implementation between 2008 and 2012. The ADB project team will undertake field evaluations of the projects in Cambodia, Lao PDR and Vietnam from July 4 to August 6. It will then work in the MTO office in Bangkok August 6-12 to prepare an interim report. During the mission to each country, the project team will hold consultations with project stakeholders, visit up to 11 project sites, and undertake a national workshop with stakeholders to provide feedback and ideas on the proposed projects. ADB Web site.

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Wartime 'Cave City' to be Opened
Nestled in the Annamite mountain range 300km southwest of Hanoi is the small and very picturesque district of Viengxay in Lao PDR. For years the town's stunning limestone karst scenery with its network of more than 200 caves has retained an untold piece of world history. Full story.

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Mekong Briefing at Thailand Travel Mart
A full-day briefing on tourism in the Mekong region will take place September 26 on the eve of the Thailand Travel Mart in Bangkok. Buyers, sellers and media will be invited to hear about the latest marketing initiatives, hotel, airline and tour developments in the seven destinations. There will be updates on border checkpoints, visas and regulatory issues affecting tourism prospects in the region. "The purpose is to educate buyers and sellers on the great tourism potential of the Mekong countries," said MTO Executive Director, Mr Stephen Yong. "We particularly want to open the eyes of the private sector to the many new opportunities to bring tourists here, and for investment and growth." TTM Web site. TAT Web site.

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Yong to Address Mekong Institute
MTO Executive Director Mr Stephen Yong will give a presentation entitled "The Regional Impact of Tourism in the GMS" at the Mekong Institute in Khon Kaen, Northeast Thailand on July 25. The Mekong Institute, a regional organization, delivers education and training in priority GMS activities such as tourism. The French embassy in Bangkok is funding scholarships for the "Tourism: A Regional Approach to Development" course which runs July 24 to August 18 at the Institute. The Mekong Institute Web site.

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Guangxi Hosts MTO
MTO Executive Director Mr Stephen Yong visited Guangxi Tourism Administration office July 4 & 5. GTA officials accompanied Mr Yong on educational visits to tourism sites and updated him on the latest GTA marketing initiatives. It was the first formal meeting between the MTO and the GMS's newest destination.

GTA Web site.

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Mekong Tourism Boom Forecast to Continue
Forecasters believe that the strong current growth in international visitor arrivals to the Mekong region will continue to at least 2008. Between 2006 and 2008 the Pacific Asia Travel Association (PATA) predicts especially strong growth to Cambodia of 36%. The comparative numbers for other destinations for the same two-year period are: Lao PDR 27%, Vietnam 26%, Myanmar 23% and Thailand 15%. Thailand will remain the Mekong region's tourism powerhouse for the foreseeable future with 15.1 million arrivals expected in 2008. This compares with a much more modest figures of 5 million for Vietnam, 2.3 million for Cambodia, 1.7 million for Lao PDR and 0.3 million for Myanmar. Forecasts for the provinces of Guangxi and Yunnan in China are not yet available. PATA Web site.

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Vietnamese Stability & Growth
A leading international business intelligence firm predicts that Vietnam is on target to double its year 2000 GDP levels by 2010, a trend that will bolster the country's fledgling domestic travel sector. Vietnam, it says, is likely to enter the World Trade Organization by late 2006. Of all the Mekong region countries the firm's analysts assessed Vietnam as the least vulnerable to short-term political instability. On the tourism side, PATA statistics show that international visitor arrivals to Vietnam for the first five months this year grew 12% to 1.58 million, compared to same period last year. Vietnam is targeting 3.7 million tourists this year, an increase of 15%. VNAT Web site. PATA Web site.

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Cambodian Investment, Trade & Infrastructure Conference
Bangkok-based business intelligence company, Dataconsult, plans to convene the fifth "Cambodia Investment, Trade & Infrastructure Conference" in Phnom Penh in June 2007. A sponsorship proposal and draft agenda will be circulated by Dataconsult to interested parties in the next few weeks. The inaugural Conference, took place in Phnom Penh in 1996, and the 4th event, in November 2005, was opened by Prime Minister Hun Sen and attracted over 300 delegates. IMF statistics show that Cambodia's GDP grew by 13% in 2005, up from 6% in 2004. Conference information: info@dataconsult.co.th. Tel: (66-2) 233-5606/7. Cambodia MOT Web site. Dataconsult Web site.

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Highway Upgrade

National Highway No. 2 in Cambodia which links An Giang province of Vietnam to Takeo province in Cambodia opened to traffic on April 26 after a US$13 million upgrade, 95% of it funded by Japan.

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About the Mekong Tourism Office
The MTO was established in February 2006. Its four key objectives are to:-

  • Develop and promote the Mekong as a single destination, offering a diversity of good quality and high-yielding sub-regional products that help to distribute the benefits of tourism more widely

  • Add to the tourism development efforts of each GMS country

  • Contribute to poverty reduction, gender equality the empowerment of women

  • Promote sustainable development, while minimising adverse impacts.

Contact Point

Mekong Tourism Office

Mr Stephen Yong, Executive Director

5th Floor, Office of Tourism Development, Ministry of Tourism & Sports

154 Rama I Road, National Stadium, Bangkok 10330, Thailand

Tel: (66-2) 612-4150/1. Fax: (66-2) 612-4152.

E-mail: info@MekongTourism.org. Website: www.MekongTourism.org.

Media enquiries: media@MekongTourism.org.


Abbreviations

ADB (Asian Development Bank); GMS (Greater Mekong Subregion); IMF (International Monetary Fund);

MTO (Mekong Tourism Office); SNV (Netherlands Development Organization); STEP (Sustainable Tourism Eliminating Poverty); UNESCAP (United Nations Economic and Social Commission for Asia and the Pacific); UNWTO (United Nations World Tourism Organization).

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