“Love Laos: Keep it Clean” Campaign Leverages Social Media

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A truck carries bottles for recycling. Some estimates show that despite there being few sanitary landfills, recycling and composting could reduce the amount of waste being discarded by about half. Photo/Conor Ashleigh

A truck carries bottles for recycling. Some estimates show that despite there being few sanitary landfills, recycling and composting could reduce the amount of waste being discarded by about half. Photo/Conor Ashleigh

In 2016 The Asia Foundation launched a campaign targeting waste management called “Love Laos: Keep it Clean.”

The campaign is coupled with several projects meant to inspire and encourage people to stop littering and to start recycling and composting.

In Bolikhamxay, Luang Prabang, and Khammouane provinces, The Asia Foundation initiated several school and community waste management projects teaching students and communities about the financial opportunities of selling materials for recycling and the health benefits of composting their organic material and using it in their vegetable gardens.

The campaign drew inspiration from the popularity of Facebook as a low-cost tool to reach a large number of people and deliver the message of the importance of improved waste management.

In partnership with the Luang Prabang Film Festival (LPFF), The Asia Foundation announced a short film competition in September 2016.

The competition encouraged Lao national filmmakers to produce three-minute public service announcement videos about the problems of waste, littering, and improper waste disposal and to encourage more sustainable habits.

The competition received more than 40 entries, and the 10 finalists were posted on the LPFF Facebook page to encourage viewers to vote on their favorite video.

In total, the competition reached more than 600,000 people and received more than 123,000 likes, comments, and shares.

The top three films from the competition, as well as the film that went the most “viral” on Facebook, were shown on the main screen at the 2016 LPFF in December.

Winning films on the LPFF website. Full story at The Asia Foundation.

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