To understand Chinese travellers Lucy Peng, Manager of Tang Dynasty Tours (China), recommends engaging with Chinese social media and paying close attention to travel review websites.
Ms Peng suggested this during her presentation on “Marketing to Chinese Consumers” at the Mekong Tourism Digital Boot Camp 2016, July 5. The Boot Camp took place in Sihanoukville, Cambodia the day before the main Mekong Tourism Forum 2016 and was attended by the vast majority of the more than 200 registered Forum delegates.
A successful strategy Tang Dynasty Tours employs is marketing to the databases of large organisations such as banks and airlines, whose customers are pre-qualified by wealth and propensity to travel.
China has been the world’s number one outbound market since 2013. In 2015 there were 650 million Chinese users of social media—including the Chinese-owned equivalents of Facebook, Twitter et al.
In that same year Chinese travellers booked 250 million trips online.
The Mekong Tourism Coordinating Office (MTCO) welcomes contributions from experts and writers on the subject of the China outbound market and Chinese travellers. Click here to discover more about our contributor program.
Presentations from Mekong Tourism Forum 2016 are available for download here.