The Tourism Authority of Thailand will focus on experiential tourism in 2017 in an effort to raise the quality, yield, and sustainability of travel and tourism in the Kingdom.
(See the video below. Jump forward to 1:07 for information about the new strategy.)
Mekong Tourism Forum 2016, which took place in Sihanoukville, Cambodia in July paid a lot of attention to authentic, experience-based travel and tourism products and strategies, including:
The Mekong Tourism Coordinating Office (MTCO) welcomes contributions from experts and writers on the subject of experience-based or experiential tourism. Click here to discover more about our contributor program.
Presentations from Mekong Tourism Forum 2016 are available for download here.