BIF Burma (Myanmar): Tourism Market Analysis and Strategy

The BIF Advisory Group short-listed the tourism market as a priority for further investigation in December 2013 following a high score for this market in the BIF market selection process. Key points that were noted by the AG to make this a market of great interest to BIF included1:
 High growth rate of the market (30% per annum);
 Important to the economy. Tourism contributed 1.5% of GDP in 2012 with significant growth
predicted well into the future;
 Many sites of special historical, cultural and natural interest which attract high spend visitors,
as well as several as yet undeveloped potential tourism sites and coastline;
 Strong government interest in and support for the market. Tourism is a national government
priority and has been prioritised in the government’s framework for economic and social reforms.