Halal Traveller

This type of traveller wish to maintain Muslim principles (i.e. prayer, food, cultural norms) while travelling. Halal Travel is one of the fastest growing travel sectors in the world and it is expected that Halal tourism will grow by 50% in volume and by 35% in value in the next five years. Muslim population growth currently outpaces general population growth and eventually this type of traveller is expected to represent 11% of the market.

Economically, they have the highest consumer purchasing power of all MENA tourists, with a desire and ability to experience and explore the world. They are also are family-orientated typically travelling in large family groups. International governments are actively attracting Halal travellers, with a Schengen and UK visa waiver for UAE nationals.

However, not all Halal travellers have the same needs, expectations or priorities when travelling. Within the market there are big differences and it is crucial that these unique needs are understood. Three key themes have been identified: maximizing trip value, relevant accommodation and family-friendly destinations – with woman being key influencers. Halal seekers plan their trips to maximize experiences, however at their destination they want to explore in their comfort zone.

Airbnb and The Rise of Millennial Travel

Airbnb’s mission is to democratize travel by allowing anyone to belong anywhere. We make this happen through our people-to-people platform – we are of the people, by the people, and for the people – that connects hosts and guests in 191 countries around the world.
Airbnb’s growth has been propelled by several factors, including popularity among millennial travelers (millennials are defined as between 18 and 35 years of age). Millennials are the largest generation in history, and by 2025, millennials and younger generations will account for 75% of all consumers and travelers.
The following report outlines the findings of a study of millennials conducted in September and October 2016 by GfK, in conjunction with Airbnb. From September 27 to October 12, 2016, a total of approximately 1,000 interviews each were conducted online among Millennials (ages 18-35) in the US, the UK, and China.
Key findings of this report, compiled using data from the survey as well as Airbnb booking data:
1. Travel is deeply important to millennials, especially in China. Most millennials would prioritize travel over buying a home or paying off debt.
2. Millennials say they’re looking for something new when they travel – more adventurous, local and personal. O ver 80% of millennials seek unique travel experiences and say that the best way to learn about a place is to live like the locals do.
3. Millennials are passionate users of Airbnb and a substantial, growing part of Airbnb’s community. Roughly 60% of all guests who have ever booked on Airbnb are millennials, and the number of millennials who have booked on Airbnb has grown more than 120% in the past year.

Mekong Trends GMS Aviation Snapshot

The Mekong Trends Aviation Snapshot released during the last Mekong Tourism Forum in June 2017 in Luang Prabang, Laos, is a first attempt by the MTCO in cooperation with national tourism organisations to highlight the tremendous changes which occurred in air transport over the last years and to look at emerging opportunities within the GMS.

Phuket, MICE Tourism Market Update, August 2017

Sporting events are a key catalyst for Phuket’s MICE demand, with the
industry valued at THB 5.74 billion. C9 Hotelworks has released their
new Phuket MICE Tourism Market Update.

Bagan, Myanmar Hotel Development Report 2017

Proudly contributed by Bill Barnett


For further information and high-resolution photography, please contact:

Bill Barnett, Managing Director

C9 Hotelworks
Email: bill@c9hotelworks.com
Tel: +66 (0)8 1956 1802

C9 Hotelworks is led by founder and Managing Director Bill Barnett, who brings over 30 years’ experience in the Asian hospitality and real estate sectors. Prior to founding C9 in 2003, Bill held senior executive roles in hotel operations, development and asset management. He is considered to be a leading global authority on hotel residences, and has sat at almost every seat around the hospitality and real estate table. Bill promotes industry insight through regular conference presentations at key events and contributes to numerous industry publications.