This type of traveller wish to maintain Muslim principles (i.e. prayer, food, cultural norms) while travelling. Halal Travel is one of the fastest growing travel sectors in the world and it is expected that Halal tourism will grow by 50% in volume and by 35% in value in the next five years. Muslim population growth currently outpaces general population growth and eventually this type of traveller is expected to represent 11% of the market.
Economically, they have the highest consumer purchasing power of all MENA tourists, with a desire and ability to experience and explore the world. They are also are family-orientated typically travelling in large family groups. International governments are actively attracting Halal travellers, with a Schengen and UK visa waiver for UAE nationals.
However, not all Halal travellers have the same needs, expectations or priorities when travelling. Within the market there are big differences and it is crucial that these unique needs are understood. Three key themes have been identified: maximizing trip value, relevant accommodation and family-friendly destinations – with woman being key influencers. Halal seekers plan their trips to maximize experiences, however at their destination they want to explore in their comfort zone.
Airbnb’s mission is to democratize travel by allowing anyone to belong anywhere. We make this happen through our people-to-people platform – we are of the people, by the people, and for the people – that connects hosts and guests in 191 countries around the world.
Airbnb’s growth has been propelled by several factors, including popularity among millennial travelers (millennials are defined as between 18 and 35 years of age). Millennials are the largest generation in history, and by 2025, millennials and younger generations will account for 75% of all consumers and travelers.
The following report outlines the findings of a study of millennials conducted in September and October 2016 by GfK, in conjunction with Airbnb. From September 27 to October 12, 2016, a total of approximately 1,000 interviews each were conducted online among Millennials (ages 18-35) in the US, the UK, and China.
Key findings of this report, compiled using data from the survey as well as Airbnb booking data:
1. Travel is deeply important to millennials, especially in China. Most millennials would prioritize travel over buying a home or paying off debt.
2. Millennials say they’re looking for something new when they travel – more adventurous, local and personal. O ver 80% of millennials seek unique travel experiences and say that the best way to learn about a place is to live like the locals do.
3. Millennials are passionate users of Airbnb and a substantial, growing part of Airbnb’s community. Roughly 60% of all guests who have ever booked on Airbnb are millennials, and the number of millennials who have booked on Airbnb has grown more than 120% in the past year.
This study was commissioned to better understand the needs of travellers with accessibility needs, and to identify a framework for action for the travel industry.
It is clear that delivering a more accessible travel experience, which responds to the needs of all travellers, is both a social imperative as well as an opportunity for the travel industry.
Delivering on travellers’ accessibility needs is an increasing demand. World demographic indicators show a growing, ageing population that will represent over 21.5 per cent of people by 2050. This is why, for the purposes of this study, accessibility refers to the needs of people with disabilities and seniors.
This study provides a comprehensive framework for how the travel industry can think more strategically about accessibility. In 2015, the Ambrose study identified three main pillars of accessible tourism where action needed to be focused: information (relating to both access to information, and information on accessibility), customer service (relating to those working in the travel and tourism sector to better serve the travellers’ needs) and facilities (relating to the physical environment). Ambrose provided a valuable reference for thinking about accessible tourism.