The Pacific Asia Travel Association (PATA) will hold its PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 at the Dusit Island Resort in Chiang Rai, Thailand from February 17-19, 2016 under the theme “Creating Experiences, Sharing Opportunities”.
The PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 is a three-day niche event with both conference and travel mart components bringing together tourism professionals involved in adventure travel and responsible tourism to discuss creating new opportunities for promoting environmental protection and social sustainability within the industry.
“PATA is excited to have the opportunity to showcase the historic northern city of Chiang Rai, Thailand. The city has so much to offer today’s travellers wishing to experience natural beauty, indigenous culture, and rich heritage,” said PATA CEO Mario Hardy.
“TAT has been encouraging tourism that promotes the environment and contributes to social and cultural betterment. It is in line with the “balanced philosophy” of tourism, which ensures that economic benefits of tourism go hand-in-hand with environmental and cultural preservation. That’s why Thailand is pleased to be the host of the PATA Adventure Travel and Responsible Tourism Conference and Mart 2016 (AT&RTCM 2016),” said Sugree Sithivanich, deputy governor for marketing communications, Tourism Authority of Thailand.
TRTCM 2016 is a three-day niche event that brings together public and private sectors involved in adventure travel and responsible tourism to discuss new opportunities for promoting environmental protection and social sustainability within the industry.
The programme comprises a one-day conference, followed by a one-day travel mart, and includes two complimentary half-day tours. The choice of the destination reflects the growing importance of dispersing tourists to emerging destinations, following successful events in Bhutan and Nepal in previous years.
The former capital of the great Lanna Kingdom, Chiang Rai is a fascinating province filled with cultural and natural wonders. Located in northern Thailand, tourists can escape the crowds and visit remote hill tribes and spot exotic wildlife. Attractions range from ruins of ancient settlements and Buddhist shrines to magnificent mountain scenery and hill tribe villages. Chiang Rai is also a centre for community development projects, helping rural villagers develop their attractions without adversely affecting their natural and cultural assets.