HCMC’s street food campaign

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street food

Ho Chi Minh City’s tourism authorities plan cosmetic touches to its street food to attract more domestic and foreign visitors.

Ho Chi Minh City University of Economics’ Tourism Division head, Nguyen Duc Tri, told local media that the management of street food in the city has been neglected.

“The city is famous for its food, but the most important thing is to win customers, confidence in food safety so they are happy to dine at street-side venues.”

He noted that price transparency, customer service, hygiene, safety and promotions that raise the image of street dining  are important requirements for Vietnam’s food culture.

The tourism sector should also coordinate with the Health Department to examine the level of food safety among street food businesses, he added.

He heaped praise on the Tourism Authority of Thailand  that organises a “Thailand Street Food” campaign to ensure food preparation meets certain standards.

In the past, TAT’s promotions focused on elaborate dining experiences offered by hotels, or expensive Thai dinner and dance shows. Now that has largely been replaced with promotions that focus on genuine experiences and recognition of the importance of street food as a major tourist draw, he  pointed out.

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Ho Chi Minh City tourism officials estimate that the southern city will attract 5.1 million international tourists and 21.8 million domestic tourists in 2016 circulating USD4.8 billion in revenue.

Last year, the city welcomed 4.6 million foreign visitors and 19.3 million domestic tourists, up 4.6% and 13% year-on-year, respectively.

Tourism earnings reached over USD 4.1 billion, a 10% increase year-on-year, the report said.

The United States, Japan, South Korea, Taiwan, China, Malaysia, Australia, Russia, Singapore and France are among the city’s leading tourism supply markets.

Source: TTR Weekly

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