Myanmar’s hope of becoming a travel hub is unlikely if the nation fails to position itself as a destination for international visitors, according to a panel discussion that took place on Friday.
Tint Thwin, director-general of the Directorate of Hotels and Tourism, said now was the time to focus on re-branding so that foreigners choose Myanmar as a place for leisure.
“2017 is a very important year for our tourism industry,” he said. “We all need to attract more visitors here. For that, we need more discussions with industry players to set action plans and ensure effective implementation on the ground.”
Tint Thwin said the tourism ministry would cooperate with all the stakeholders to unleash Myanmar’s potential by upgrading existing destinations and creating new ones. He said he was confident that tourism would become a major driver of Myanmar’s economy in the near future.